Please email your logo/s or artwork in a vector format, saved as an EPS or PDF file. Ensure that all fonts are outlined or converted into paths. Illustrator users "create outlines", and Freehand users "convert to paths".
If your team is using logo/s or artwork from sponsors or a company, the graphics people who look after any print or web work will most likely have the artwork in a vector format, just ask. Artwork created in Adobe Illustrator, Freehand or Corel Draw should work fine.
Photos
If your design includes photographs please ensure your photos are supplied at a high resolution so that your design prints fine.
What is vector graphics?
Most computer generated artwork is designed in one of two ways - vector or raster graphics. Vector Artwork is generated by plotting points on X/Y coordinates and basically, connecting those points together (much like a connect-the-dots puzzle) with the exception that some of the lines have curves applied to them. This produces nice clean logos and artwork.
Smart designers create logos in vector for one main reason - they can be resized without losing any line quality. Vectorised logos can be enlarged to any size, 80 feet wide if need be, and the lines will still be as crisp as ever.
I want to know the difference between vector and raster...
Raster Artwork is generated by creating a grid of tiny pixels on your computer screen and filling each one of those pixels with a specific colour. The pixels are small enough that our eye doesn’t see them as pixels. Artworks created using a raster-based software, like Photoshop, are composed of thousands of little pixels, each pixel holding it’s specific colour. When we try to size that logo larger, those little pixels become big pixels, hence the edges become jagged and blurry. We can’t guarantee any clarity in your artwork if you send us pixelised artwork (raster files).
I don't have the vector logo, what now?
We can recreate your logo. It will never be exact as the original however the difference will be minimal. Depending on the complexity of the logo, a fee may be applicable. If so we will let you know the cost before recreating.
PLEASE...
• Do not import your Photoshop document into a vector software, and save as EPS or PDF - it’s still raster from it’s origin.• Do not supply any logos you pulled off the web - they were made for web, not for print.
• Do not send us logos that you don’t have a legal right to use - If you don’t own it, you can’t use it without written permission.